The Perfect Profile Checklist

Your Google Business Profile is keeping you vacant.

We audited 50+ coworking and flex office profiles. The ones following this 27-point checklist saw an 80% lift in visibility on average — without a single dollar spent on marketplace fees.

Free · PDF · No fluff · Instant delivery

Have multiple locations? Book a 30-min strategy call instead →

Avg. Visibility Lift

+80

Across 50+ coworking profiles audited and optimized

Vacant

Your Coworking Space

Coworking space · Open

4.6

★★★★★

(38)

Search Views

1,240↓ 12%

Direction Reqs

38↓ 22%

Ranking #7 in your city

+80%

Avg. Visibility Lift
Across 50+ Profiles

27 pts

Optimization Points
Data-Tested & Ranked

65 +

Coworking Locations
Currently Optimized

15 min

Avg. Time to
Implement Section One

What's inside

Three sections. Each one solves a problem you're probably already losing money on.

Built from real ranking data across 50+ coworking and flex profiles — not generic GBP advice you’ve already read on a dozen blogs.

The data-driven categories that actually move rankings

We ran the numbers across dozens of coworking profiles to identify which primary and secondary categories correlate with higher local pack visibility. The defaults Google suggests are leaving you invisible.

Ranked by impact

The tracking methodology that exposes your real lead source

A plug-and-play setup connecting Search Console, GBP Insights, and CallRail so you can finally see which calls, direction requests, and form fills actually came from organic search — not guess.

GSC + CallRail

The product playbook for getting more clicks on your profile

Most operators ignore Products entirely. We use them as a click magnet — exactly which products to add, how to title them, what photos convert, and the posting cadence Google rewards.

Click-through engine

What you'll get out of it

Four outcomes. Measured, not promised.

Every item below has been tested across our portfolio of coworking clients. This isn’t a wishlist — it’s the average result.

Lift visibility 80% on average.

Tested across 50+ profiles. The lift compounds — once you’re in the local pack, the click-through curve does the rest of the work for you.

Stand out against every competitor on the map.

Most operators have a half-finished profile and 12 generic photos. A fully fleshed-out profile is one of the only marketing moves where being thorough is the entire competitive advantage.

Rank with the latest features Google actually rewards.

Google promotes operators who use new profile features quickly. We tell you exactly which ones are live, which ones move rankings, and which ones to ignore.

Get more leads than the operator down the street.

The whole point. More direction requests, more calls, more website clicks — flowing directly to you instead of paying a marketplace 10% on every deal.

We’ve optimized Google Business Profiles across 90+ coworking locations. The same 27 plays drive the lift, every time.

Jake Bolling · Founder, Coworking SEO

Track Record

Brands optimized

18+

Locations under management

90+

Markets covered

US & UK

GCUC speaker

2025

Specialization

Coworking only

Stop discounting. Start ranking.

Drop your email below for the checklist. If you operate three or more locations, book a strategy call instead — we’ll walk it through with you, free.