TikTok Ads For Coworking Spaces

TikTok’s ads platform is new so it makes sense that other coworking spaces aren’t running ads there yet. It’s also much more time consuming to set up because it requires shooting and editing new videos constantly. We offer TikTok ads because they are the most effective way to advertise to young coworkers without feeling “salesy.” Studies have shown that viewers trust TikTok ads more than other advertising platforms such as Facebook. Many users report TikTok ads feeling more like authentic suggestions from a friend or trusted acquaintance, rather than a brand promoting a message. The average TikTok CPM is also only $1.82, while the average Facebook CPM is $6.73. In our experience, TikTok ads are significantly cheaper than Google, Facebook, and LinkedIn. Lastly, TikTok audiences are more in-line to shop for flex memberships and dedicated desks, which historically are the hardest to sell.

All things considered, advertising on TikTok is not only more cost effective and trustworthy, but it also helps you sell more flex/dedicated desk memberships more easily too. Other independent coworking spaces might not be running TikTok ads, but WeWork is. To remain competive in the customer acquisition landscape, it’s best to be there.

Finding, interviewing, hiring, onboarding, compensating, and retaining a new social media marketing or TikTok ads specialist is a massive undertaking. It takes significant time, and after all that, who’s to say that they stick around? Can you afford continual raises? Health insurance? Recurring software subscriptions? All the additional time you’ll need to invest in training and review?

If not time spent hiring, training is the biggest reason your coworking space should outsource TikTok ads. Are you prepared to ensure your team stays up-to-date with the latest TikTok best practices, skills, and strategies? TikTok changes every quarter with new updates, policy changes, and advertising products. Unless you yourself are an expert and you have lots of time to dedicate to this, you’re going to need to have your paid social specialist trained elsewhere. That will likely cost more money; or, you can hope your specialist dedicates their own time to learning it.

We keep our social media advertising team accountable for you. When you hire Coworking SEO for your coworking space’s LinkedIn ads, you won’t need to worry about managing quality, staying up-to-date, or salaries and benefits. We’ll get it all done for you!

We can have new leads ringing your phone as fast as fast as three or four days! We do this by driving traffic to a separate landing page that launches immediately, while we fix up your site in the background.

All we need from you to get started is a simple form that will collect more info about your space, unique pricing strategies and benefits, images of the workspace, etc. We may also need you to shoot some basic videos at your space that we can use to create TikToks (you can just use your iPhone!).

We’ll run with that information and set everything up ASAP, only communicating with you as needed to keep it as hands-off as you’d like.

Reaching out if you have any questions or concerns is quick and seamless. You’ll have an account manager who you can reach any time between 9 AM and 5 PM EST. They will be your go-to contact for questions like, “How are the TikTok ads doing?” and more!

After launching your ads, we continue to optimize campaigns to drive your cost per lead down and bring in more visitors to your space. We do this by testing new creatives, copy, and audiences, performing conversion rate optimization on the landing page, and adjusting your bidding strategy.

You’ll receive a report during the first week of every month detailing the last month’s performance. We’ll show you the amount of leads we brought in, how many turned into visitors, and how many of those signed up. We’ll check in on our goals, and keep you in the loop on what we’re going to be improving next month.

Hire us because we understand the coworking business model more than any other agency. We’ve spent hours upon hours researching, strategizing, and implementing unique marketing strategies to benefit our spaces.

Here’s an example: we were tasked to grow the membership of a coworking space in Connecticut. We identified that their issue was the 12-month minimum contract for coworking desk members. The reason they had such a long commitment was because it made administration much easier. The problem wasn’t the marketing; it was administration.

We helped them get set up on Andcards to simplify managing coworking memberships. Since Andcards made it easier to collect recurring payments and accept visitors, they could get rid of the 12-month minimum. We then implemented our proven coworking space marketing strategies and quickly filled the office space to maximum capacity, leveraging the flexibility we had just introduced to sign up members. The result was that they filled up their workspace within 6 months.

A digital marketing agency would have advertised the space exactly as they instructed them to. Visitors would get turned off by the 12-month minimum commitment and sign ups would be less than promised. The owner would be frustrated, seeing barely any new members joining after investing so much in advertising, and they would blame the agency for swindling them.

We’ve heard this story far too often, with slight variations for operational problems that get mistaken for advertising faults. Don’t make the same mistake.

We’re more similar to management consultants than digital marketers. Our understanding of the coworking business makes us more efficient, more effective, and easier to work with than other agencies.

If you’ve dealt with this problem or similar, click “Get Cheat Code” to request your free coworking space cheat code consultation.

First, we are the most specialized choice for coworking spaces. As our name (hopefully) implies, digital marketing for Coworking spaces is our bread and butter. We’ve done this a handful of times and we are highly confident that we can turn any coworking space from a lagging investment to a booming one. We’re intimately familiar with the customer journey of a coworking member, and the administrative needs of the coworking operator. We have a well-defined strategy for choosing keywords that are worth ranking against to drive ROI for your coworking space, and get you to the point of having a waitlist! You will not get the same level of dedication and specialty from any other agency.

Second, you’ll be supporting an American business. We’ve found social media marketing agencies may have a US-based office or two, but the work is outsourced overseas where quality really suffers. Our paid social team is based in the United States, primarily in Wisconsin and Pennsylvania. We provide the utmost quality Facebook ads services for coworking spaces, and incredible timeliness in communication, two absolutely critical components for the success in any agency-client relationship.