SEO For Coworking Spaces

Absolutely! SEO is dynamic. Search rankings and results shift and change. What works today, may not tomorrow. Google is constantly updating and refining its algorithms. Also, as competition increases it’s important to stay on top of SEO so your website continues to be relevant. Good websites are doing SEO constantly to maintain and continue improving their rankings. You may rank for your core terms, but it’s important to rank for secondary and tertiary terms as well.

Additionally, SEO is included in every Coworking SEO program. If you already rank high for “coworking spaces near [location],” we can help you rank in new areas or for new services, such as virtual mailboxes or conference room rentals.

If a business provides services nationwide it may try to rank for just the keyword. If it’s a local business it would try to rank for the keyword + the geography. So for e.g., a national chain of plumbing supplies provider would want to rank for ‘plumbing supplies’, while a local store that serves just Washington DC would want to rank for ‘plumbing supplies DC’. Local SEO is intended to get customers who live in the area to support that local business.

Google Business Profile is like a directory which maintains key business information such as name, address, phone, hours of operation, map, photos, videos, categories of business, forms of payment, etc. Google gives prominence to these listings and they show up on Google SERP’s and Google maps, both on desktop and mobile. Hence having a fully completed and verified listing is very important and helps with rankings.

Absolutely not! Our SEO program hinges on a few important promises which are:

#1: We actually move the needle for your coworking space to deliver ROI/results and help retain them for years to come.

#2: We never will put your space at risk by using black hat SEO techniques that are against Google’s TOS (terms of service). Everything we do on your behalf is white hat, legitimate, and gets results.

Hire us because we understand the coworking business model more than any other agency. We’ve spent hours upon hours researching, strategizing, and implementing unique marketing strategies to benefit our spaces.

Here’s an example: we were tasked to grow the membership of a coworking space in Connecticut. We identified that their issue was the 12-month minimum contract for coworking desk members. The reason they had such a long commitment was because it made administration much easier. The problem wasn’t the marketing; it was administration.

We helped them get set up on Andcards to simplify managing coworking memberships. Since Andcards made it easier to collect recurring payments and accept visitors, they could get rid of the 12-month minimum. We then implemented our proven coworking space marketing strategies and quickly filled the office space to maximum capacity, leveraging the flexibility we had just introduced to sign up members. The result was that they filled up their workspace within 6 months.

A digital marketing agency would have advertised the space exactly as they instructed them to. Visitors would get turned off by the 12-month minimum commitment and sign ups would be less than promised. The owner would be frustrated, seeing barely any new members joining after investing so much in advertising, and they would blame the agency for swindling them.

We’ve heard this story far too often, with slight variations for operational problems that get mistaken for advertising faults. Don’t make the same mistake.

We’re more similar to management consultants than digital marketers. Our understanding of the coworking business makes us more efficient, more effective, and easier to work with than other agencies.

If you’ve dealt with this problem or similar, click “Get Cheat Code” to request your free coworking space cheat code consultation.

First, we are the most specialized choice for coworking spaces. As our name (hopefully) implies, SEO for Coworking spaces is our bread and butter. We’ve done this a handful of times and we are highly confident that we can turn any coworking space from a lagging investment to a booming one. We’re intimately familiar with the customer journey of a coworking member, and the administrative needs of the coworking operator. We have a well-defined strategy for choosing keywords that are worth ranking against to drive ROI for your coworking space, and get you to the point of having a waitlist! You will not get the same level of dedication and specialty from any other SEO provider.

Second, you’ll be supporting an American business. We’ve found SEO agencies may have a US-based office or two, but the work is outsourced overseas where quality really suffers. Our SEO team is based in the United States, primarily in Wisconsin and Pennsylvania. We provide the utmost quality SEO services for coworking spaces, and incredible timeliness in communication, two absolutely critical components for the success in any agency-client relationship.