PPC For Coworking Spaces

Pay-Per-Click Advertising is the fastest way to get as many new members as you need to join your coworking space today.


How Pay-Per-Click Advertising Helps Coworking Spaces

Your coworking space will appear on top wherever your prospective customers are searching

Google Search Ads Campaigns

Appear First When Customers Are Searching For Coworking Spaces

Google Local Campaigns

Become The First Map Result When Looking For Local Work Spaces

YouTube Ads Campaigns

Expand Your Audience With HD Videos Showing Off Your Coworking Space

Bing Search Ads Campaigns

Appear First Across Multiple Search Engines With Bing Search Ads

What To Expect

SEO and Paid Search (PPC) go together like logs and kindling. While SEO can take 3-4 months to begin driving significant ROI, PPC is the kindling that produces results immediately as long as you have ad spend. With PPC, you can fill up desks as fast or as slow as you want to by increasing/decreasing ad spend. We’ve found that the average ROI for flex desk and dedicated desk sales on a PPC campaign is 600-1200% (assuming $250-500/month plans).


Our PPC campaigns begin with keyword research to identify the best keywords to bid on, based on traffic and competition. We then send over a unique strategy for your space with previews of your ads. Once they’re running, we optimize for best performance on a weekly basis to ensure every ad dollar builds you a bigger and better community.


The BenchSpace

August 2021 - December 2021 PPC Stats
Estimated Return-On-Ad Spend (ROA)
0 x
Approximate Cost-Per-Acquisition (CPA)
$ 0
Average Contract Length (Months)
0 +
Average Private Office Lifetime Value
$ 0 +

Unlock Our 2022 Coworking Keyword List To Get Access To The Exact Keywords We're Bidding On Right Now To Sell Coworking Memberships, Private Offices, Virtual Mailboxes, Hot Desks, Conference Rooms, and Enterprise Solutions


Our Approach To PPC

Every Strategy Is Unique

We create a plan based on each coworking spaces’ unique market before spending a dollar on advertising. Certain markets will require more precise keyword targets to avoid entering bidding wars with WeWork; we work around that! When you choose Coworking SEO, you’re getting the advantage of working with a firm that understands the coworking business model and watches the industry with an eagle eye so that it can identify opportunities for your coworking space.

Keyword Research

Every coworking space PPC campaign begins with keyword research that helps us get more visitors for less ad spend. We look at historical data on every relevant keyword, and then choose the best mix for affordability, conversions, and relevance. As each campaign runs, we’re continually adding/removing new keywords to drive performance. Just like having a good outline is the key to writing an essay, performing comprehensive keyword research is the key to running a good Google Ads campaign.

Conversion Rate Optimization

We’re constantly testing new copy, images, and layouts on your landing pages to get the most feet into your coworking space. In more scientific terms, we use AI to automatically perform A/B tests that optimize your landing page’s conversion rate. Beyond simply testing new keywords and ad copy to get more website visitors, we take it a step farther to ensure the maximum amount of those website visitors become on-site visitors as well.

Call Tracking and Reporting

You’ll always know where your visitors came from with our call tracking set up. We use CallRail to separate calls from our PPC and SEO campaign, and then record the outcome of every call. This helps you track the exact ROI of every dollar invested, and gives us a clearer picture of what’s working every month, so we know what to improve for next.

Competitor Analysis

The coworking space market has micro and macro factors that influence what’s needed for each space. At the macro level, things like hybrid work trends impact how heavily you need to invest in flex desk leads versus virtual mailboxes. At the micro level, the existence of WeWork’s and Regus’ in your local market determines which keywords we should bid against and which benefits we should focus on in our ad copy.


What's Included

🔍 Search, Video, Display, Performance Max, Local, and Remarketing Campaigns

🎯 Campaign Setup, Creatives, GTM/UA4 Installation, CallRail Setup, A/B Testing, Custom Bidding Strategies

🧭 Location Targeting, Keyword Research, Negative Keywords, Ad Extensions

🚦 Ad Copywriting, Ad Testing, Conversion Analysis

📈 Ad Scheduling, Audience Targeting, Bid Management
💰 Call Tracking, Budget Analysis, Reporting Dashboard



Apply To Get The Coworking Cheat Code For Your Coworking Space

If you meet our criteria for the type of coworking space we work with, you get a free consultation with one of our senior coworking strategists.


We will discuss your needs, challenges, and goals for your space.


After your free 30-minute Exploratory Consultation, you’ll come away with 3 invaluable things:

An initial diagnosis of why your current marketing efforts aren’t working for coworking space.

A clear understanding of the main ways your coworking space marketing could be improved.

An invitation to join our coworking accelerator and community of successful coworking space owners

Request Your Complimentary
30-Minute Consultation

Frequently Asked Questions

PPC and SEO are like kindling and logs. Building a long-lasting fire requires using kindling to heat the logs until the logs eventually dry up and catch fire. In the same way, PPC provides that immediate return on investment while SEO usually takes 4-6 months to start delivering significant ROI. Thus, investing in PPC is highly recommended to make the cheat code pay for itself almost immediately, and then you can enjoy pure profit every month versus waiting one quarter.

Finding, interviewing, hiring, onboarding, compensating, and retaining a new search engine marketing or PPC specialist is a massive undertaking. It takes significant time, and after all that, who’s to say that they stick around? Can you afford continual raises? Health insurance? Recurring software subscriptions? All the additional time you’ll need to invest in training and review?


If not time spent hiring, training is the biggest reason your coworking space should outsource PPC. Are you prepared to ensure your team stays up-to-date with the latest pay-per-click best practices, skills, and strategies? Google Ads changes every quarter with new updates, policy changes, and advertising products. Unless you yourself are an expert and you have lots of time to dedicate to this, you’re going to need to have your PPC specialist trained elsewhere. That will likely cost more money; or, you can hope your specialist dedicates their own time to learning it.


We keep our PPC team accountable for you. When you hire Coworking SEO for your coworking space’s pay-per-click advertising, you won’t need to worry about managing quality, staying up-to-date, or salaries and benefits. We’ll get it all done for you!

We can have new leads ringing your phone as fast as fast as three or four days! We do this by driving traffic to a separate landing page that launches immediately, while we fix up your site in the background.


All we need from you to get started is a simple form that will collect more info about your space, unique pricing strategies and benefits, images of the workspace, etc.


We’ll run with that information and set everything up ASAP, only communicating with you as needed to keep it as hands-off as you’d like.


Reaching out if you have any questions or concerns is quick and seamless. You’ll have an account manager who you can reach any time between 9 AM and 5 PM EST. They will be your go-to contact for questions like, “Where can I find my ads?” and more!


After launching your ads, we continue to optimize campaigns to drive your cost per lead down and bring in more visitors to your space. We do this by adjusting our bids to remove irrelevant search terms, testing new copywriting, locations, and audiences, performing conversion rate optimization on the landing page, and adjusting your bidding strategy.


You’ll receive a report during the first week of every month detailing the last month’s performance. We’ll show you the amount of leads we brought in, how many turned into visitors, and how many of those signed up. We’ll check in on our goals, and keep you in the loop on what we’re going to be improving next month.

Hire us because we understand the coworking business model more than any other agency. We’ve spent hours upon hours researching, strategizing, and implementing unique marketing strategies to benefit our spaces.


Here’s an example: we were tasked to grow the membership of a coworking space in Connecticut. We identified that their issue was the 12-month minimum contract for coworking desk members. The reason they had such a long commitment was because it made administration much easier. The problem wasn’t the marketing; it was administration.


We helped them get set up on Andcards to simplify managing coworking memberships. Since Andcards made it easier to collect recurring payments and accept visitors, they could get rid of the 12-month minimum. We then implemented our proven coworking space marketing strategies and quickly filled the office space to maximum capacity, leveraging the flexibility we had just introduced to sign up members. The result was that they filled up their workspace within 6 months.


A digital marketing agency would have advertised the space exactly as they instructed them to. Visitors would get turned off by the 12-month minimum commitment and sign ups would be less than promised. The owner would be frustrated, seeing barely any new members joining after investing so much in advertising, and they would blame the agency for swindling them.


We’ve heard this story far too often, with slight variations for operational problems that get mistaken for advertising faults. Don’t make the same mistake.


We’re more similar to management consultants than digital marketers. Our understanding of the coworking business makes us more efficient, more effective, and easier to work with than other agencies.


If you’ve dealt with this problem or similar, click “Get Cheat Code” to request your free coworking space cheat code consultation.

First, we are the most specialized choice for coworking spaces. As our name (hopefully) implies, digital marketing for Coworking spaces is our bread and butter. We’ve done this a handful of times and we are highly confident that we can turn any coworking space from a lagging investment to a booming one. We’re intimately familiar with the customer journey of a coworking member, and the administrative needs of the coworking operator. We have a well-defined strategy for choosing keywords that are worth ranking against to drive ROI for your coworking space, and get you to the point of having a waitlist! You will not get the same level of dedication and specialty from any other agency.


Second, you’ll be supporting an American business. We’ve found PPC agencies may have a US-based office or two, but the work is outsourced overseas where quality really suffers. Our PPC team is based in the United States, primarily in Wisconsin and Pennsylvania. We provide the utmost quality PPC services for coworking spaces, and incredible timeliness in communication, two absolutely critical components for the success in any agency-client relationship.


Click Below To View The Primary Services Offered By Coworking SEO


Rank #1 For The Key Phrases Your Prospects Are Searching

Facebook Ads

Re-Engage With Your Prospects Where They Spend The Most Time

LinkedIn Ads

Connect With Enterprise Users Directly on LinkedIn

TikTok Ads

Attract Younger Entrepreneurs and Creatives With TikTok

Social Media

Engage With The Community and Garner Social Proof Online​


Improve Conversion Rates To Get More Bang For Your Buck


Coworking Space Resources


Request Your 30-Minute Consultation

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