Coworking SEO’s Commercial Real Estate Marketing Strategies
Marketing Tactics for Commercial Real Estate In the last few years, real estate has changed dramatically. You need to have a new marketing strategy. We’ll
Conversion-Focused Websites and Funnels That Attract New Visitors
Rank #1 Where Your Next Coworking Members Are Searching
Reach Prospects Who Are Ready To Join Your Coworking Space Today
Increase Sales and CLTV With Our Proprietary Coworking Applications
An updated website will multiply the amount of leads you get without changing anything about your marketing. If you’ve been using the same site since 2016 and you get 1 coworking lead for every 100 visitors, a new site could increase that number to 3-4…or much more!
Website redesigns are included in Coworking SEO package. All of our client sites look and feel modern, while also being fast and incredibly easy to use. We also install data-tracking tools like Universal Analytics and Hotjar so that we can continue to optimize your site for maximum performance based on real user feedback. When you choose Coworking SEO, your website is an evergreen project that we are constantly improving for the next day ahead.
✅ 5 Private Offices Filled For 12+ Month Contracts
✅ 6 Dedicated Desk Memberships Sold
✅ 50+ Hours of Conference Rooms Booked
Our websites are 100% unique; none of our sites follow cookie-cutters or pre-built templates. Each site is tailored to the coworking space’s unique community. If your space is a hub for creative studios, we will create a contemporary, design-first site that speaks to them. If it’s a flex office for service firms, we will design a professional, clean site that earns their trust instead.
We constantly improve your user experience and conversion rate of your site on a monthly basis using real usage data. The benefit of being an independent space is that you can make decisions faster than corporate giants like WeWork and Regus; we’re here to make sure you stay ahead of the curve. Your website will grow and adapt with your workspace when you choose Coworking SEO.
Tools like Universal Analytics, Hotjar, and Callrail help us make informed decisions based on real usage data. This takes the guess work out of improving conversion rates and ensures you get the maximum amount of leads out of your ad dollars.
We design websites with form AND function in mind. While it is important to have a nice-looking site, we understand that it’s more important to have a profitable one. Thus, we build websites with UX in mind to improve your bottom line.
Call reporting and CRM tools help us accurately report every lead that comes from your website, and its origin. Our monthly reports will give you a clear look into how people are discovering your brand, and which marketing is most effective.
💻 Custom-designed websites for independently owned single-location and multi-location coworking spaces
📅 Reserve conference rooms and hot desks from website
💵 Accept monthly payments and send invoices
🎯 Fully SEO-optimized for Google Search results
⚙ Fully-functional on any website platform
✉ Lead-gen software integrated to attract new leads
📊 Universal Analytics, Hotjar, FB Pixel, GTM, and more
If you meet our criteria for the type of coworking space we work with, you get a free consultation with one of our senior coworking strategists.
We will discuss your needs, challenges, and goals for your space.
After your free 30-minute Exploratory Consultation, you’ll come away with 3 invaluable things:
An initial diagnosis of why your current marketing efforts aren’t working for coworking space.
A clear understanding of the main ways your coworking space marketing could be improved.
An invitation to join our coworking accelerator and community of successful coworking space owners
That’s okay! Website redesign is included complimentarily in every one of our packages. We’re here when you need us, and it doesn’t cost you anything extra.
We build websites in all platforms. Before Coworking SEO, our founder started a 6-figure web design agency. We retained much of the same talent, and are thus able to design websites in any builder or platform you use.
That’s fine! We build to your systems. Integrating SaaS platforms is something we can do for our clients (and occassionally need to), but not something we have to do for every one.
If you’re already satisfied with what you’ve got, or you’ve been using something forever and don’t want to change, we won’t stop you!
Our web design process starts with a new client intake form, in which we ask you for example sites you like, goals for your website, and must have items. We then begin updating your site, which can take up to four weeks depending on how significant the changes are. We make sure to install UX-tracking applications like Universal Analytics and Hotjar so that we can continue to optimize and improve your site as we work together. Ultimately, your site is a living, breathing reflection of your space and we want to make sure it’s always pristine.
Hire us because we understand the coworking business model more than any other agency. We’ve spent hours upon hours researching, strategizing, and implementing unique marketing strategies to benefit our spaces.
Here’s an example: we were tasked to grow the membership of a coworking space in Connecticut. We identified that their issue was the 12-month minimum contract for coworking desk members. The reason they had such a long commitment was because it made administration much easier. The problem wasn’t the marketing; it was administration.
We helped them get set up on Andcards to simplify managing coworking memberships. Since Andcards made it easier to collect recurring payments and accept visitors, they could get rid of the 12-month minimum. We then implemented our proven coworking space marketing strategies and quickly filled the office space to maximum capacity, leveraging the flexibility we had just introduced to sign up members. The result was that they filled up their workspace within 6 months.
A digital marketing agency would have advertised the space exactly as they instructed them to. Visitors would get turned off by the 12-month minimum commitment and sign ups would be less than promised. The owner would be frustrated, seeing barely any new members joining after investing so much in advertising, and they would blame the agency for swindling them.
We’ve heard this story far too often, with slight variations for operational problems that get mistaken for advertising faults. Don’t make the same mistake.
We’re more similar to management consultants than digital marketers. Our understanding of the coworking business makes us more efficient, more effective, and easier to work with than other agencies.
If you’ve dealt with this problem or similar, click “Get Cheat Code” to request your free coworking space cheat code consultation.
First, we are the most specialized choice for coworking spaces. As our name (hopefully) implies, digital marketing for Coworking spaces is our bread and butter. We’ve done this a handful of times and we are highly confident that we can turn any coworking space from a lagging investment to a booming one. We’re intimately familiar with the customer journey of a coworking member, and the administrative needs of the coworking operator. We have a well-defined strategy for choosing keywords that are worth ranking against to drive ROI for your coworking space, and get you to the point of having a waitlist! You will not get the same level of dedication and specialty from any other agency.
Second, you’ll be supporting an American business. We’ve found social media marketing agencies may have a US-based office or two, but the work is outsourced overseas where quality really suffers. Our paid social team is based in the United States, primarily in Wisconsin and Pennsylvania. We provide the utmost quality Facebook ads services for coworking spaces, and incredible timeliness in communication, two absolutely critical components for the success in any agency-client relationship.
Rank #1 For The Key Phrases Your Prospects Are Searching
Reach Your Ideal Prospects Exactly When They Are Ready To Join
Re-Engage With Your Prospects Where They Spend The Most Time
Connect With Enterprise Users Directly on LinkedIn
Attract Younger Entrepreneurs and Creatives With TikTok
Engage With The Community and Garner Social Proof Online
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